meet maeve

meet maeve

meet maeve

An interventional, adaptive mirror designed to help people work through eating disorder recovery.

Award-winning design project
Presented at the 2022 Prototypes for Humanity in Dubai

Award-winning design project
Presented at the 2022 Prototypes for Humanity in Dubai

TIMEFRAME

Sept 2021 - May 2022

MY ROLE

UX Researcher

Interaction Designer

TOOLS

Figma

Rhino

Keyshot

After Effects

PROBLEM

Body image issues are an incredibly complex problem that millions of people struggle with. They can manifest in either obsessing over body image (known as body checking) or avoiding one’s reflection completely.

However, current outpatient treatment methods, such as CBT therapy, aren’t equipped to help someone through tough times at the exact moment they’re experiencing it.

RESEARCH

100+

Stories gathered from ED patients in recovery

45

Interviews with therapists, dietitians, and people in recovery

16

Early concept tests with therapists, dietitians, and people in recovery

Not all eating disorders are associated with body image issues, and not all body image issues are associated with eating disorders - but there is an overlap.

“It comes on in the later phases of recovery… it’s not first priority. It’ll eventually get addressed in outpatient.”

- ED therapist

“Problems with my body image have lingered and has been a constant struggle. [...] I wish it was addressed more in my treatment programs.”

- ED Patient 1

“I both hate them (mirrors) yet depend on them to find worth and value. Sometimes I don’t realize i’ve been staring at my body for HOURS on end.”

- ED Patient 2

and this overlap is missed in traditional ED treatment.
and this overlap is missed in traditional ED treatment.

AND IT CAN LOOK LIKE…

Body Checking

Fixating on one’s appearance in the mirror

Body Avoidance

Avoiding appearance in mirrors - viewing one’s reflection may trigger mood changes or ED behaviors

Current treatments involve reducing body checking, limiting the time spent in front of the mirror, or eliminating mirrors all together.

... but it’s hard to reach for these skills in the very moment you need them.

Current treatments involve reducing body checking, limiting the time spent in front of the mirror, or eliminating mirrors all together.

... but it’s hard to reach for these skills in the very moment you need them.

How might we…

help people work through body checking or body avoidance by introducing treatment strategies at the exact moment someone needs to use them, and support them at all stages of their journey?

MAEVE

An interventional, adaptive mirror designed to disrupt behaviors, promote the use of therapy tools and keep people grounded in their reasons for recovery.

MAEVE

An interventional, adaptive mirror designed to disrupt behaviors, promote the use of therapy tools and keep people grounded in their reasons for recovery.

Onboarding

An onboarding assessment kicks off the experience, with our algorithm setting either the body checking or avoidance workflow

Body Checking

If someone stands in front of the mirror for longer than 2 minutes, the mirror fogs.


They then receive a notification on their phone and are prompted to complete an exercise.

BODY CHECKING

Exercises were developed using body neutrality and Health at Every Size (HAES) frameworks.

It helps to break someone out of their obsessive behavior at the moment it happens.

After the exercise is completed, the mirror resets.

Body Avoidance

At rest, the mirror is fogged and displays their custom affirmations.


Working similarly to exposure therapy, the mirror unfogs on a programmed cadence each day. The user completes an exercise while looking into the mirror. Once done, the mirror fogs again.

Progress Tracking

Progress can be tracked (or opted out of)on the home dashboard.


Dashboards are different based on the workflow the user is on - checking or avoidance.

SHARING & CUSTOMIZATION

Journal responses can also be shared with one’s therapist (if opted into).

Fogging settings can be adjusted ad-hoc, with a weekly check-in activity also re-calibrating the workflow.

The Nuts & Bolts

The Nuts & Bolts

Prototyping

We had 2 big components of Maeve to prototype - the mirror and the app.
We developed a prototyping strategy to get feedback as quickly as possible, including mini-prototypes to test different assumptions.

User Testing

We tested Maeve in-home with someone in ED Recovery for 72 hours.We also tested in shorter sessions with 8 dietitians, therapists, and people in recovery.

LEARNINGS & NEXT STEPS

This project is incredibly personal to me.

It was borne out of my own needs during my ongoing ED recovery. It’s not often that you’re able to design a product where you’re the target audience - and there were a lot of ups and downs associated with it.

We’d love to keep this project going. There are so many people this could help, and we heard from therapists and dietitians that their clients would love it.

The next steps are to get an IRB study for more clinical efficacy data and optimize the mirror design to scale for production!

NEXT PROJECT

budget management SaaS