THE HOMES.COM MEMBERSHIP

THE HOMES.COM MEMBERSHIP

The first monetization of Homes.com

The first monetization of Homes.com

TIMEFRAME

June 2023 - Present

MY ROLE

Principle UX and UI Designer

Branding & Visual Identity

THE GOAL

When the new Homes launched in 2021, the main focus had been exposure. We wanted to get the new and improved site in front of as many consumers as possible.


By September 2023, Homes became the #2 most visited real estate portal in America, with over 100 million monthly visitors!


With that, it was time to begin rolling out the next phase of Homes - addressing major pain points that real estate agents faced, via the Homes Membership.

WHERE WE STARTED

WHERE WE STARTED

WHERE WE STARTED

First, we looked at our competitors.


There's a lot of home portals on the market, and many of them offered memberships.

First, we looked at our competitors.


There's a lot of home portals on the market, and many of them offered memberships.

OUR KEY VALUE PROPOSITION

OUR KEY VALUE PROPOSITION

OUR KEY VALUE PROPOSITION

From talking with real estate agents and understanding their concerns, we developed our membership model with a key differentiator:


Your listing, your lead.


It wasn't about a pay-to-play model, it was about enhancing the agent's personal brand and getting their listings out in the world.

From talking with real estate agents and understanding their concerns, we developed our membership model with a key differentiator:


Your listing, your lead.


It wasn't about a pay-to-play model, it was about enhancing the agent's personal brand and getting their listings out in the world.

with that, we had three goals:

1

Help Member Agents Win More Listings

2

Increase Leads and Conversions on Listings

3

Provide More Tools to make their Business Better

1.

Help Member Agents Win More Listings

Help Member Agents Win More Listings

RETARGETING ADS

RETARGETING ADS

FEATURED MEMBER AGENTS

FEATURED MEMBER AGENTS

2.

Increase Leads and Conversions on Listings

Increase Leads and Conversions on Listings

MEMBERS SORTED TO THE TOP

MEMBERS SORTED TO THE TOP

ENHANCED AGENT BIO WITH OTHER LISTINGS LINKED

ENHANCED AGENT BIO WITH OTHER LISTINGS LINKED

FEATURED ON NON-MEMBER LISTING PAGES

FEATURED ON NON-MEMBER LISTING PAGES

3.

Provide More Tools to make their Business Better

Provide More Tools to make their Business Better

ENHANCED ANALYTICS

ENHANCED ANALYTICS

MATTERPORT 3D TOURS

MATTERPORT 3D TOURS

BUILDING OUT E-COMMERCE CAPABILITIES

ENTRY POINTS

ENTRY POINTS

BENEFITS PAGE

BENEFITS PAGE

SUBSCRIPTION CHECK-OUT

SUBSCRIPTION CHECK-OUT

and in FOUR MONTHS POST LAUNCH…

$55 MILLION IN MEMBERSHIPS

$55 MILLION IN MEMBERSHIPS

MEMBERS ARE WINNING 51% MORE LEADS

MEMBERS ARE WINNING 51% MORE LEADS

NEXT PROJECT

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